12th December 2023

About 4 months ago, I paid $500 for a premium ghostwriting course, my most significant investment ever. 

There were other things I wanted to do with that money, like buy an L-shaped couch and a sitting room carpet. However, I chose to invest in myself and acquire a skill that would help me earn more. 

However, I went into this venture with the mindset that it would be easy and that within two months, I’d start reaping the fruits of my investment. 

It’s called Premium Ghostwriting Academy, by Dickie and Cole. Just do a little search on Google and you’ll see it. 

The first time I stumbled upon it, I was captivated. I didn’t find any information about the cost, something I thought was weird. 

However, It had a compelling narrative about signing $5000 clients using a simple strategy employed by the course creator. I was fascinated by making that kind of money from one client. It would be life-changing to me. 

I imagined furnishing my apartment with the best things I could find. This was enough to pull me in, so I signed up. Two days later, I got an email from a guy (let’s call him Peter) on the sales team. We scheduled a call meeting for a day later. 

During the call, I realized how desperately I needed the course. But when I asked for the price tag of the course, I was astonished. $6,500! I didn’t have that kind of money. 

Luckily, Peter had a generous deal; If I could raise the first $500, I’d be allowed to join the course community and pay the rest in installments. 

So I spent the next 1 month grinding on my job to raise that cash. At the back of my mind, I thought it would just take me a couple of months, at most 3, to get in a position where I can pull in $5000 a month. I never imagined it would take much more time.  

It’s been more than 4 months since I enrolled in that course, and I’m yet to sign in my first well-paying client. Sometimes when I think hard, I feel I should have just spent that money on furnishing my home. Maybe with a well-furnished home, I’d have ended the year well. 

For sure I should have had a better intention of joining the course. I was only imagining how I’d suddenly become rich and perhaps get to my close friends who had well-paying jobs for years. 

One had been making over 300k for more than two years and had a good saving culture. So, signing such well-paying clients, I imagined would give me 5 months to reach their level. I also dreamed of buying my first bike, a CF-Moto 250, which another close friend had already bought. 

Little did I know how delusional was to think it would be easy

The course creators made it seem like an easy feat to achieve. As long as I could write, they touted, I could sign high-paying ghostwriting clients, with a simple restructuring of mindset, and messaging. 

Let’s be honest, most courses promise you heaven before you buy in. They never divulge what it ACTUALLY takes for the course to translate into income. 

They never tell you the hard side of it. 

They never reveal why only about 10% of the course takers succeed, and why it’s so. 

They know, that if they did, most people would hesitate to buy which is not good for business. I understand why they do this. 

And just to be clear, I don’t regret buying the course. It has fundamentally changed my approach to writing and I’m still working towards acquiring my first high-paying client. I know I’ll get there, that’s the one thing I’m currently focused on. 

However, I wish course creators would do some reality-checking when selling their products. I don’t enjoy having my high expectations crushed. I’d rather someone tell me more about the challenges I’ll have to overcome to succeed, so I know what to expect. 

In fact, I’m suggesting an entirely new approach to sales. I think it’s time as a society we embrace reality checks within sales. I don’t know if it will work.

It could be something like this: start with the standard compelling headline that pulls in potential customers, then immediately venture into what it takes to achieve what the course promises, and then finish with a narrative that encourages people.

I’ve had my high expectations crushed countless times and it’s very frustrating. This structure of sales that sets the right expectations seems fair to me. 

Nevertheless, life has taught me much and I can’t afford to waste time pitying myself. I should enjoy the learning process. 

This experience has solidified two lessons. First, money never comes easy and fast. A lot goes into making whatever an opportunity promises you especially if you have no prior experience. I know It will take time and I must be patient. 

Secondly, I should always downsize my expectations. So for instance, instead of thinking I’d sign in $5000 clients in 2 months; signing $1000 clients in 10 months would make more sense.

With that in mind, I’ll know the effort and time it takes before going in and not set myself up for disappointments. 

I prefer preparing for the worst case while hoping for the best.